Today wanted to share a little growth hack that worked very well for me. My product is called HelpKit and it essentially helps you to turn Notion docs into a professional help center.
I am a huge Notion fan but there's this one thing that is still not available: A simple table. Yes, there's no way to add a simple to your Notion page 😆 However, I found out a hack where you can use the math equation block and LaTeX notation to create beautifully-looking simple tables.
What does "Coding for Marketing" mean?
For those of you who don't know Rob Walling. He is an amazing serial entrepreneur who basically made bootstrapping and building micro-startups a thing. The "Coding for Marketing" hack refers to the action of developing a very small but helpful website that you provide for free and essentially use as a way to build reputation and traffic for your main business.
What did I do?
So I decided to follow Rob's advice and built a simple and free table generator so that Notion users can easily generate their tables without messing around with the complex LaTeX notation. The problem of not having a simple table is very well known problem in the Notion community and there are countless Reddit, Twitter and Facebook threads demanding it.
I called it Notion Simple Table so that I can benefit from all the SEO juice that is already out there. This is exactly what people search for.
How did I promote it?
Besides my audience on Twitter, I made quick explanation video and tried to look for some other places where the Notion community hangs out: A Facebook group and r/Notion That was basically it.
I gave the Notion post the name: "How to create a simple table in Notion" and boom ⚡ The community absolutely loved it! It's honestly a great feeling providing these people with a tool they truly wanted. You won't believe how many "You are god sent" comments I have received, haha.
Ok... and now the results so far
- 👥 970 unique visitors
- 🧮 155 tables created so far
- 🗣️ 350 unique visitors for HelpKit.so
- ✨ 12 new trial sign ups for HelpKit
- 😻 168+ upvotes ranking #5 Product of the Day
- 🥰 Lots of love and rapport build in the Notion community (243+ likes/votes on Social Media)
The great thing about "Coding for Marketing" is that it can organically and steadily bring new traffic to your startup. Similar to a blog post. Hope I could inspire you to give this option a try 🚀
Let me know if you have any questions!