First, second, wait—third customer

I can't tell you how good this feels—what a weekend.

Here is what happened:

It has been more than a month since I soft-launched StorePreviewer 2.0 and nobody seemed to be interested at first. I reached out to about 80 emails I received through the first Product Hunt launch last February. Nobody responded.

I started with a three-tier pricing plan (Monthly + Annual), segmenting users based on the value metric of having an X amount of projects. After two weeks or so, I realized that the pricing should be more straightforward initially, so I stripped away the three tiers. I ended up with just one monthly/annual subscription. Besides the emails, I didn't have the time to start marketing it (I am pursuing a full-time master's). Nevertheless, two weeks passed and I was upset that none of the 80 people neither responded nor subscribed.

Then this weekend happened. On Friday, StorePreviewer got its first customer 🎊. It was one of the 80 companies that I have reached out to. They even signed up for the annual plan, which is an indicator of trust and confidence. Then I go to bed, wake up the next day and voilà the second customer signed up for a monthly plan. I was so excited because:

a) this customer wasn't part of the list and

b) both of my billing integrations actually work 🤑.

Then, I go to bed, wake up the next day and... it's Groundhog Day. Another new customer 🤯. StorePreviewer is my first full-fledged SaaS, and seeing people valuing it makes me happy. Perseverance is key. I have worked on this project for three months and waited for more than one to get my first customer. I believed the day would come, but I couldn't tell you when.

I am excited for the future and curious to see how starting the marketing engine will help StorePreviewer grow 💪.