ドミニク

Dominik Sobe

Launching ProductFlair

March 19, 2021
·
3 min read
·
ProductFlair

Yesterday, after some days and nights of crafting 👨🏽‍💻, I have finally launched ProductFlair.

ProductFlair helps you discover hand-curated Product Hunt launch examples categorized into images, product videos, thumbnails and first comments along with best practices on how to put them into reality. In this post I would like to provide with the launch stats as well as an honest review of the good and the bad.

Product Hunt Launch in numbers

 

😻 160+ Upvotes on PH 👀 1.8k Pageviews 👥 573 Unique Visitors 💰 49$ in Sales (1 Sale)

 

Overall, I am pretty happy with the results but to be really honest with you I expected just a bit more.

 

👎 The Bad

ProductFlair didn't end up in the Top 5 and brought in "just" one sale, even though I thought it had more potential. There were a lot of amazing launches so it's just part of the game, I guess. There are also other potential reasons. I will try to find and improve them 💪

 

👍 The Good

With this project one of my goals was to improve my tech stack and try to move away from Heroku. I will talk about why in the future. I got to learn and use a lot of new technologies such as Docker, proper CI/CD workflows, Gumroad and the arguably most exciting thing; setting up my own VPS with CapRover 🖥️. On the other side, I have also received a lot of positive feedback on PH, Reddit and Slack groups – especially for the design 👨‍🎨. It's feedback like the one below that really motivates me and keeps me going. If you are reading this and have given me feedback on Product Hunt – thank you so much, I truly appreciate it!

Notion image
 

🔮 Future

All of this is just the start. I am also planning to incorporate new exciting tools in ProductFlair that will make the launch process much easier 💪

 

😻 Product Hunt: https://www.producthunt.com/posts/productflair

➡️ Website: https://www.productflair.io

 

 

If you are curious about the story behind ProductFlair here it is:

 

🤔 Problem

We all have been there. You have a super cool product, are about to prepare for your next important Product Hunt launch and need to get inspiration. You ask Google "How to successfully launch on Product Hunt" and read through a bunch of greatly written articles. But then you ask yourself "I would love to see some examples doing exactly what I just read". You need inspiration. As an Indie Hacker, I’ve spent the last few months (actually years) gathering inspiration by tediously making screenshots and trying to organize them in Notion. This worked for a while but I quickly noticed that without a proper interface and filter functionality I will probably never look at them ever again.

 

🛠️ Solution

That's why I have created ProductFlair 😻 It's concept is mainly inspired by @dannypostmaa's LandingFolio and @antoinemilkoff's SaaSFrame. Based on dozens of articles, I have aggregated the 6 most important best practices for thumbnails, images, videos and first comments into 2–3 actionable sentences and provide you with a curated list of examples that match these tips. Additionally, you can filter through various custom tags that will help you better narrow down your research. There is no magic path-to-success for a successful Product Hunt launch, but there are certain elements that will make your chance of succeeding much higher once you get them right. Why not learn from the best, most successfully launched products? 😎

Want updates from me?

I occasionally send out an email with updates about my startup journey or when I have an interesting story to share.

More thoughts.

What I have been up to lately

May 1, 2023 · 5 min ·
Life

Travel hard, work harder or: on being a digital nomad

April 3, 2023 · 8 min ·
Life

Hi ツ I am Dominik and here I document my journey and share my thoughts as a 25 year old founder. From Austria, living in Lisbon.