HelpKit unfortunately "failed" on Product Hunt yesterday, not ranking top 5, despite having the best community support I could have asked for! Here are my thoughts on the launch, the good, the bad and top 5 lessons learned. Including stats, images and more.
First, let's start with the "bad" 👎
HelpKit didn't manage to get into the top 5, ending up just one spot behind at #6. Given the extra mid/longterm exposure a top 5 product gets, I am kind of displeased by that fact to be really honest with you.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F0ba623a3-e982-4084-8582-820a0a81233a%2Ftwitter_afterlaunch_00.jpg?table=block&id=7c1960b4-12dc-44e5-8ab4-abcca09d1f8b&cache=v2)
Now, let's move to the good parts 👍
I have easily the best friends in the entire maker community. I'm incredibly thankful for every comment, RT, cheer or upvote! Building in public is quite literally changing my life and I never thought I'll be able to make so many amazing connections with it.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb63f92c6-8832-406b-81e0-1ba93b7ccbb3%2Ftwitter_afterlaunch_02.jpg?table=block&id=0689618b-dcbe-4a75-a470-94e276f32119&cache=v2)
I had absolutely no idea that for seemingly a handful of people, I am considered to be a "big inspiration" to them. This truly warms my heart and extremely motivates me to push even more in the future.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fe660f1c6-04be-4dfa-bfc1-ea1aa14bda90%2FFbF5wisUsAEivWp.jpeg?table=block&id=25c90ab8-54e4-41d3-abbe-68eee6c72874&cache=v2)
I also found out that my personal newsletter has close to 100 subscribers, so I really feel pressured to start writing more, which is a good sign!
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d82c939-27ef-40c4-b797-52acaea0b6db%2FFrame_7.jpg?table=block&id=f67a67c9-80a5-43a3-8482-a712196adf4f&cache=v2)
If you want to join the newsletter check the subscription box at the end of this post 📧
Traffic, Signups and Conversion
Let's move on to the most important part: Traffic, Signups and Conversion. Overall, I am quite happy with these results: 📊 1200 Unique Visitors 👥 25 Free Trial Signups 💰 1 Immediate Subscription Conversion (Pro Tier Annually → $720)
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F49b4541b-1154-441b-8ad7-c1453dfcdffe%2FFbF5yrCVQAAVGlw.jpeg?table=block&id=49956b6c-fab6-48ff-8f80-cc88ecc198b4&cache=v2)
The Launch Tweet
Lastly, let's take a look at the launch tweet stats. Shall we?
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fc9a7ac0c-be2a-4345-b696-909870374162%2FFbF5zVSUcAAg2NS.jpeg?table=block&id=1fd5a201-faf4-45ed-94a2-79eb204dc337&cache=v2)
In total we got…
👀 27.000 Impressions 🖱 300 Link Clicks 😺 ~130 New Followers Link to launch tweet 👇
Here are my top 5 lessons learned from this launch
→ Competition can be extremely high on your launch day. You never know. → The launch day is exhausting, no matter how you frame it. → There seems to be more voting/comment fraud going on than I thought.
→ A hunter is not necessary. → Try to not put too much weight on the result of your launch. There'll always be a net-positive. For me it was to see the countless customer comments and reading how happy they are with the product. These testimonials are super valuable.
![Notion image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F25cea547-72be-44bf-a7c8-784f1a60e50e%2FFbF50SgVUAADBIM.jpeg?table=block&id=cf2a1533-21cc-4c3d-a434-533c2f7e9570&cache=v2)
As you can see, there’s always something to win out of a launch, even when you don’t end up in the top 5. While I am certainly a bit disappointed (I want this badgeeeee 😉), I realized that it’s not so bad after-all.
Good luck with your next launch! Maybe the launch gods be with you.